What's new in Zoho Marketing Automation?
We’ve been working hard to bring you exciting new features and improvements that we believe you'll find invaluable. From enhanced automation capabilities to actionable analytics, we have everything you need to elevate your marketing efforts. Explore the latest updates in Zoho Marketing Automation and see what’s new!
TIMELINE
2024
2023
2024
Jul
Automate your WhatsApp campaigns
AnnouncementsFeaturesZoho Marketing Automation launches automation capabilities and utility conversations for the WhatsApp integration. This enhancement enables you to automate your WhatsApp marketing campaigns so you can deliver personalized messages and timely updates directly to your customers.
Learn MoreJun
Introducing Zoho's own SMS gateway
AnnouncementsFeaturesZoho Marketing Automation elevates your SMS campaigns with the introduction of Zoho's own SMS gateway. Say goodbye to third-party integrations and streamline your SMS marketing efforts with this latest update.
Learn MoreMar
Turn conversations into conversions with WhatsApp Marketing
AnnouncementsFeaturesIntegrationsZoho Marketing Automation is launching its integration with WhatsApp to help you scale your marketing communications. Integrate now and explore new features and functionalities to gain an upper hand in your marketing efforts.
Learn MoreFeb
RSS and Follow-Up features enabled
AnnouncementsFeaturesWe’ve enabled the Follow-Up and RSS features for all users in Zoho Marketing Automation. The Follow-Up feature helps you manage and schedule follow-ups, while RSS allows you to receive updates published on a website. These updates aim to enhance your marketing efficiency and engagement.
Jan
Smart product recommendation for e-Commerce
AnnouncementsFeaturesProduct recommendation for marketers who've connected their Shopify or Zoho Commerce stores with Zoho Marketing Automation. Our AI-powered platform examines your customers' past purchases and in-store interactions. This lets you customize product recommendations for individual customers and use them in your emails. Simply drag and drop the component below, then select the kind of suggestion you want.
2023
Dec
Be kind, rewind: Zoho Marketing Automation 2023 rewind and the road ahead
BlogsFeatures2023 was an eventful year with the release of the new version of Zoho Marketing Automation (2.0) in October. We're incredibly grateful that our months of hard work paid off, as users quickly adopted the latest version. For those who aren't familiar with it, here's a highlight reel of all the changes.
Learn MoreOct
Introducing Zoho Marketing Automation 2.0
AnnouncementsFeaturesWe're delighted to announce Zoho Marketing Automation 2.0! Upgrade your marketing game with advanced customer segmentation, smart lead scoring, automated personalization, seamless multichannel campaigns, and powerful analytics.
Learn more