Fusion Microfinance migrates 5+ years of data to Zoho Workplace in less than 48 hours!

The Company

With the vision of creating economic opportunities for underprivileged women in rural areas across India, Fusion Microfinance, currently the second largest company in the NBFC-MFI segment, was established in 2010. Currently, the 10,000+ employees of the company are working towards transforming the lives of 3.5 million active customers through 1,086 branches spread across 20 states and 398 districts.

Due to their robust and transparent business practices and customer centric approach, Fusion Microfinance reached the milestone of more than ₹ 9,000cr AUM (Assets Under Management) and an impressive 37% YOY on growth in 2023. With such phenomenal growth, Fusion Microfinance is always ready to help underserved women and businesses across India.

The challenges

One of the major challenges that prompted Fusion Microfinance to seek an alternative software solution was the subscription costs. The issue of the ever-increasing prices of Google Workspace, hindered their ability to efficiently manage company expenses especially during uncertain global economic conditions. The rising costs were becoming unsustainable, prompting them to explore cost-cutting measures.

Why Zoho?

An all-around tool for business needs

To address these challenges, Fusion Microfinance's team embarked on a thorough evaluation process to identify a suitable service provider. They sought a partner who could offer competitive pricing without compromising on the security and privacy of their sensitive information. In their pursuit of a unified collaboration and communication tool, Fusion Microfiance's team came across Zoho Workplace.

Security and compliance

While looking for an alternate solution, the Fusion Microfinance team vowed never to compromise on their company's and clients' data, so, naturally, security and compliance were the most important factors considered during their research. With an exceptional anti-spam, anti-malware, and anti-phishing service, domain-based message authentication, reporting, and conformance (DMARC) policy, and efficient data encryption, retention and recovery options, Mangel and his team felt confident in their choice.

Cost efficient and feature rich

During the evaluation, Fusion Microfinance concluded that moving to Zoho Workplace could result in significant cost savings for their business. An estimated 66% reduction in cost was calculated when compared to Google Workspace, enabling them to scale their usage according to their specific needs without incurring unnecessary expenses. Fusion Microfinance concluded that moving to Zoho Workplace would not only provide unparalleled features but also offer substantial financial advantages for their business.

The solution

POC period and testing

After learning about Zoho Workplace and the deeply integrated apps, Fusion Microfinance's team wanted to test out the application and understand how it would fit in their existing ecosystem and work environment. As the renewal date of their previous software was nearing, they wanted to move quickly to another software, but not without testing the software. A trial account was created for the POC(Proof of Concept) where both their business and IT teams carried out a comprehensive evaluation. The results of this trial period and quantitative assessment exceeded their expectations which led to them signing up for the product within three days.

Migration to Zoho Workplace

The next step was migrating the five years of data from Google Workspace to Zoho Workplace. With the dedicated and attentive product experts, the migration was completed in just two days.

During the migration process, Zoho's support team was in constant touch with Fusion Microfinance, ensuring that everyone, from the core team to the CTO, got migration status updates every two to three hours. This ensured the smooth transition from Google Workspace to Zoho Workplace for 2,600 employees. After this, an additional 700 customers were moved which resulted in onboarding 3,300+ users to the Zoho Workplace environment.

Implementation and product training

Fusion Microfinance had a unique use case where they wanted some of their employees to stay on Microsoft 365 and all the other employees to use Zoho Workplace. To achieve this requirement, a split delivery setup was established for the Fusion Microfinance team's inbox. The product experts assisted the team in DNS mapping and TXT, CName, MX and SPF record verification, and also helped them set up the security restrictions for outgoing email size along with email sending restricted to certain domains. In order to give a personalized touch to the product login, a custom URL was also activated for the organization.

Customer support experience

Benefits and ROI

• Migrating 5 years of data in just 2 days
• Product adoption increased by 50%
• 100% Happiness Rating
• Cost Reduction by 66%

Looking forward

Fusion Microfinance has also started adopting Zoho Meeting which has helped them communicate effectively across branches and organize their files and data, respectively. The team is continuously working to move their remaining employees into the Zoho Workplace ecosystem while exploring and adopting its different applications.